challenge

Bits x Bites is an avant-garde innovator in the food industry. It is not only a fund that supports new ventures and ideas, but also an incubator that provides research and insights. Our goal was to create a vigorous brand image for Bits x Bites that grabs the attention of every visionary young start-up founder at their first sight.

approach‍

While Bits x Bites is a place where food meets new technology, we employed visual assets like fonts and colours to embody the two fundamental elements of the brand.

sense

A bold and vigorous looking that breathes brand personality and ambition itself.

well-being

The brand successfully helped Bits x Bites to attract entrepreneurs focusing on better food and healthier eating to growth with the fund.

cutting-edge

created a visually provocative brand that is very different from conventional venture capital funds.