BCG Digital Ventures is the world’s leading business builder, helping the most influential organizations invent, launch, and scale the visionary businesses, products, and platforms towards a better future. MOOD is a project set out to transform the ways we experience our emotions in order to improve individual well-being.
challenge
One of the physiological reasons behind the change of mood is the individual differences of serotonin releases, which help us to calm down. Conflicts occur the most when a debate becomes emotional - something beyond reasoning. Our challenge was to design the leanest APP that reflect and help people improve their control over the mood, in order to connect with each other more effectively.
approach
We used the most direct reflection of our mood - facial expressions as indicators for the change of mood. It is like our spiritual daemon, which reflect the change of ourselves immediately, a remind that it’s time to step away from our mood, calm down and share our mind with others.
